Content & Visibility Strategy

Your expertise
deserves to be seen.

I help board-certified physicians and wellness specialists show up on camera as themselves, building authority, earning trust, and filling consultation books through content that actually feels like them.

Hannah Mayuski
$81K
Revenue generated in 11 weeks
Plastic Surgery
Cosmetic Dermatology
Hair Restoration
Medical Aesthetics
Wellness & Hormones
Fitness & Rehabilitation
Plastic Surgery
Cosmetic Dermatology
Hair Restoration
Medical Aesthetics
Wellness & Hormones
Fitness & Rehabilitation
By the Numbers

Results that speak
for themselves.

$81K
In traced surgery revenue from content
10 patients · 11 weeks · avg. $8,100 per procedure
1M+
Individual reel views across the accounts I've managed
Organic · no paid promotion
52×
Follower growth for one account I managed
170 to 8,804 followers @steelederm
As Seen In
Why Medical Brands Work With Me

I've been on both
sides of the room.

Before I ever picked up a camera for a client, I worked inside the practices as a medical assistant, patient educator, front desk coordinator, and marketing director for some of Atlanta's top surgeons and specialists. I've sat in on consults, explained cosmetic plans to nervous patients, represented physicians at industry events, and watched firsthand what actually makes someone book.

That inside knowledge is what makes my content different. I don't just understand trends. I understand the patient psychology behind why someone hesitates to book, what makes them trust a physician before they walk in the door, and how to make a world-class expert feel approachable without diluting their authority.

Across both my in-house roles and my independent work, I've supported triple board-certified surgeons, celebrity dermatologists, and hormone specialists. I've represented physicians at Chamber of Commerce meetings, industry events, award ceremonies, and community activations. The content I've produced has gone viral, generated millions of views, and converted viewers into booked patients.

Authority
I translate your expertise into messaging that sounds confident and credible without sounding like a medical textbook or a sales pitch.
Trust
I coach your delivery, tone, and on-camera presence so patients feel like they already know you before they ever book a consultation.
Reach
I track cultural trends and connect them to your specialty so your content reaches people who didn't know they needed you yet.
Community
Beyond social media, I build real-world relationships with wellness brands, fitness studios, and referral partners that extend your visibility offline.
Testimonial
"She doesn't just show up and tell you to take content. She guides you, prompts you, and coaches you every step of the way. For anyone who feels awkward, unsure, or overwhelmed with social media, she takes that pressure off completely. If you're looking for someone who not only understands social media but understands people, Hannah is the one."
Anna Carlisle, NP
Featured Case Study · Plastic Surgery

Dr. Kennedy
North Atlanta
Plastic Surgery

"So many doctors I see on social media make me cringe and I've hesitated because it's not me, but you've shown me as me, so thank you."

Dr. Sarah Kennedy, Board-Certified Plastic Surgeon

Authentic patient storytelling documenting a real surgical journey from consultation through recovery. No content brief. No formal contract. Just honest content that consistently converted viewers into booked patients.

10
Patients cited Hannah by name from TikTok
In the first 11 weeks of posting
$81K
In surgery revenue directly traced to content
5 completed · 5 booked · avg. $8,100
341.1K
Views on top-performing patient journey reel
708 shares · 441 saves · organic
My Approach

Behind the camera or in the room,
always strategic.

Hannah Mayuski on set

Hannah Mayuski · Founder & Visibility Strategist · San Miguel Creative

01
I start with your patient, not your platform.
Before I film a single video, I think about who your ideal patient is, what they're afraid of, what they've already Googled, and what would make them trust you enough to book. The strategy starts there, not with trending audio.
02
I make the expert feel human without making them feel small.
Your credentials matter. Your personality matters more. I coach physicians to show up on camera in a way that is warm, confident, and genuinely them so that by the time a patient walks in for a consult, they already feel like they know you.
03
I connect culture to your specialty.
I'm constantly watching what's trending, not to copy it, but to find the intersection between pop culture and your expertise. That's where viral content lives. A trending audio tied to a hair loss fact. A celebrity moment tied to a cosmetic procedure. I find those moments and make them yours.
04
I build visibility beyond the screen.
Some of my best work has happened at a Chamber of Commerce meeting, a community activation, or an industry awards event. Community visibility and real relationships with real people creates referral pipelines that no algorithm can touch.
Worked With

Practices and physicians
I've worked with.

Dr. Ken Anderson
Triple Board-Certified Hair Restoration Surgeon · Top 20 globally · Alpharetta, GA
Marketing Director, Anderson Center for Hair · 436K+ views
John Cena's surgeon
Dr. Chynna Johnson
Board-Certified Cosmetic Dermatologist · Atlanta, GA
Social Media Manager, Steele Dermatology · 1.1M reel views · Celebrity clientele
Dr. Sarah Kennedy
Board-Certified Plastic Surgeon · North Atlanta Plastic Surgery
Independent patient storytelling partnership
$81K traced revenue · 11 weeks
Shine Medical Aesthetics
Wellness & Hormone Therapy · Alpharetta, GA
Community Outreach · Lululemon · OrangeTheory
Dr. Robinson
Double Board-Certified Facial Plastic Surgeon · Atlanta, GA
Social Media Manager · Patient conversion
Brian Tovin, PT, DPT
Sports Rehabilitation · Atlanta, GA
Social Media Manager, then San Miguel Creative client
WWE partnership · Cody Rhodes
View Full Portfolio
Find Your Fit

Where are you
right now?

Every practice or provider is at a different stage. Find the description that sounds most like you and let it guide you to the right starting point.

How We Work Together

Done-for-you social media for
medical & aesthetic practices.

The tiers differ by one thing.

How much presence you want. Everything else — the strategy, the filming, the editing, the posting, the calendar, the coaching — comes standard. You don't lift a finger beyond showing up.

View Full Portfolio
Every Engagement Includes
  • /Market and competitor research, so your content is built on what's working in your space
  • /Concepts, shot lists, and scripts prepped before every visit — you're never put on the spot
  • /Filming — I come to you and capture it, working around your schedule
  • /Editing, captions, and hook strategy
  • /Scheduling and posting across Instagram and TikTok
  • /A monthly content calendar so you always know what's coming
  • /Content direction and coaching, with a flexible on- and off-camera approach
  • /Daily comment monitoring and response
  • /Monthly strategy call and performance report
The Foundation
$3,500
per month · 3-month minimum
  • 1 day/month embedded in your practice
  • 8 to 10 short-form videos (Reels + TikTok)

Consistent, professional content that keeps you visible and looking the part — without it becoming one more thing you have to manage.

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Managing a second account — a practice page alongside your personal one, for example — available as an add-on. Ask about pricing based on scope.

One-Time Event Coverage

Your event deserves
to keep working.

Your event is hours of work, months of planning, and a room full of energy that disappears the moment it ends. My job is to make sure it doesn't. I capture the full story of the day and turn it into content that keeps working for you long after the last guest leaves.

Ideal for galas, award ceremonies, industry gatherings, launches, and press or magazine features.

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What's Included
  • /
    Before — I arrive ahead of the event to capture the lead-up, the getting-ready moments, the setup, the details, and the anticipation as everything comes together
  • /
    During — Real-time coverage throughout, with live Stories and same-day posting so your audience feels like they're in the room while it's happening
  • /
    After — A polished recap reel that captures the feeling of the night, plus 3 to 5 additional repurposable pieces you can use across future promotion, your feed, and marketing materials
  • /
    Turnaround — Priority content delivered within 24 to 48 hours, while the moment is still alive
Half day
up to 4 hours
$800
Full day
up to 8 hours
$1,200

Full day includes everything above, with extended coverage for larger or multi-part events, more content throughout the day, and a larger set of repurposable pieces.

Conference + Speaking Event Coverage

You're speaking.
Someone should be
capturing it.

You've built the expertise. You're on the stage. How do you capitalize on that moment when there's no one there to capture it? I'm intentionally there so every keynote, every networking conversation, and every behind-the-scenes moment becomes content that works long after the conference ends.

What's Included
  • /Real-time Stories and TikTok posting throughout the event
  • /Networking documentation and candid moments captured
  • /Keynote and speaking moments captured
  • /Same-day edited content posted to socials during or immediately after the event
  • /Post-event recap reel and repurposable clips delivered within 48 hours

Multi-day conferences, panels, and speaking engagements welcome. Reach out to discuss your next event.

Get in Touch
How It Works

From application
to first filming day.

01
Apply
Fill out a short application so I can learn about your practice, your goals, and what you're looking to build.
02
Connect
If it's a good fit, we'll schedule a strategy call to map out your content approach, content pillars, and what success looks like for your practice.
03
Onboard
You'll receive your welcome guide, we'll align on creative direction and content goals, and schedule your first filming day.
04
Create
I show up, we film, I handle everything after. Editing, captions, posting, comments. You focus on your patients.
Ready to Get Started?

Let's build something
worth seeing.

If you're a wellness or medical expert ready to build authority and visibility through strategic content, I'd love to connect. I take on a limited number of clients. Start with an application.

Apply to Work Together

Applications reviewed personally · Response within 3 to 5 business days